RADS Categories
The 2009 RAD Awards boast a total of 10 new categories designed to better reflect the increasingly complex and integrated work which the recruitment marketing community produce in association with their clients. Please note: All categories require a briefing note (See attached template and the Rules section for more details) See below for full category descriptions.
1. MICROSITE
Any website set up for a finite period and designed specifically for a short term recruitment campaign.
2. EMPLOYER WEBSITE
Employer website with all or part dedicated to the recruitment of staff.
*Does not include Microsites
3. ONLINE MARKETING
Any form of digital marketing used specifically to drive traffic or response using other websites and portals (including e-cards, e-mail, buttons, banners, skyscrapers, interstitials etc.).
*Does not include Microsites
*Viral film should be entered in the audio visual category
4. AUDIO VISUAL/BROADCAST
Audio visual work used to recruit or drive jobseekers.
Film, Video, DVDs, Radio, Television, Mobile Phone, Vodcasts and Podcasts should all be entered into this category.
*Viral film should be entered into this category.
5. INTERNAL RECRUITMENT COMMUNICATIONS
Any work specifically produced for employers wishing to recruit internally.
*Employeee referral schemes should be included in this category
6. EMPLOYEE ENGAGEMENT
Work specifically produced for employers wishing to communicate with employees. Includes induction material, opinion surveys, employee handbooks, news letters and Intranet sites.
* Work produced specifically to recruit internally should be entered into the Internal Recruitment Communications category
7. OUTDOOR AND AMBIENT
Any form of outdoor or ambient media used to recruit. Posters should be entered into this category.
8. GRADUATE/SCHOOL LEAVERS - CAMPAIGN
Three separate but conceptually related executions designed to solve the same graduate/school leaver recruitment problem. Single media or fully integrated campaigns should be entered into this category.
*Graduate brochures should be included along with related campaign material in this category
9. BEST CAMPAIGN
Three separate but conceptually related executions designed to solve the same recruitment problem. Single media or fully integrated campaigns should be entered into this category.
*Graduate entries should be entered into the Graduate/School Leavers Campaign category
10. PRINT ADVERTISEMENT - GENERAL PUBLIC SECTOR
Single print advertisement used to recruit staff in the public sector. Entries include public sector advertisements falling outside of Central and Local Government (e.g Charities)
*Single advertisements from a print campaign may also be entered into this category
11. PRINT ADVERTISEMENT - CENTRAL GOVERNMENT
Single print advertisement used to recruit staff within central government. Uniformed Services should also be included in this category (eg. Coast Guard, Prison Officer, Army, Police, M.O.D. etc).
*A single advertisement taken from a print campaign may also be entered into this category
12. PRINT ADVERTISEMENT - LOCAL GOVERNMENT
Single print advertisement used to recruit staff within local government (eg. NHS, Borough Councils etc).
*A single advertisement taken from a larger campaign may also be entered into this category
13. PRINT ADVERTISEMENT - COMMERCIAL
Single print advertisement used to recruit staff in the Commercial sector.
*A single advertisement taken from a larger campaign may also be entered into this category
14. BEST SMALL PRESS CAMPAIGN/ADVERTISEMENT
Any smaller sized press campaign or single advertisement used to recruit staff. (eg. strip ads, teasers etc). Entries that demonstrate innovative use of press space will score highly.
*Each campaign element or single advertisement must be sized below 50 column centimetres (E.G An advertisement 20cm deep x 2 columns will total 40 column centimetres)
15. RECRUITMENT LITERATURE
Printed brochure or literature specifically produced to recruit staff. Includes leaflets, pamphlets, inserts etc.
*Excludes Graduate entries
16. INNOVATION
Entries into this category will demonstrate innovative use of a new or existing media platform, industry firsts or work that reaches its target audience in a different or unique way. Challenging, novel and fresh ideas that push the normal limits of recruitment marketing and creative will score highly.
17. BEST WORK OF THE YEAR
Overall work of the year will be decided by the judging panel after debating the merits of the individual category winners
Please note: All categories require a briefing note (See attached template and the Rules section for more details)
